Is working on a school’s marketing team, promoting them on social media and increasing admissions, considered valuable work experience for an MBA applicant?
This question was asked by 19inFrench to determine whether a role in a school's marketing team, focusing on social media advertising and boosting admissions, is regarded as valuable work experience for someone aspiring to pursue an MBA.
In the context of an MBA application, work experience is a crucial factor that admissions committees consider. This experience typically refers to part-time or full-time employment after graduating from an undergraduate degree. However, some schools also consider pre-graduation work, internships, and volunteering as valid work experience.
An internship or full-time role in a school’s marketing team, particularly one focused on advertising and increasing school admissions through social media, can indeed be considered valuable work experience for an MBA aspirant. Such a role provides the opportunity to apply classroom knowledge into action, undergo real-world training in the field, develop business skills, and add relevant experience to their resumes.
Moreover, this kind of work experience aligns with the substance of an MBA curriculum, which often includes elements of marketing, digital strategy, and business development. It allows the candidate to demonstrate management or leadership experience, which is highly regarded by admissions committees.
Furthermore, the use of social media platforms in education has become increasingly important, offering dynamic ways to showcase achievements, share success stories, and foster a sense of belonging among students and parents. A role that involves leveraging these platforms to increase school enrollment could provide a unique and relevant perspective to an MBA program.
However, it’s important to note that while such experience can be beneficial, MBA admissions committees look for a wide range of experiences and value the quality of an applicant’s work over the sheer quantity of jobs and positions held. Therefore, it’s essential for applicants to highlight any supervisory, managerial, or leadership roles they’ve held, along with the impact they’ve made in those positions.